What’s So Special About Spicy Chicks’ Packaging?
There are many advantages to working with a small business. Perhaps one of the greatest is the service you are provided with. Have you ever considered why a small business provides such great service? It all boils down to where the company started. Its owners and employees know the history of the business and become passionate about what they are doing and proud of all the work put into the start-up of the organization. Behind every business is a story that makes them different from others. We would like to share ours by explaining how Spicy Chicks got its logo and package design.
Seeking a New Look and Feel
Back in 2017, Spicy Chicks Gourmet reached out to Kennesaw State University (KSU) in hopes of finding a student to redesign our packaging. Little did we know how great the end result would be. Not only did Spicy Chicks Gourmet find one student to redesign our packaging, we got a whole team!
It started when Professor Carole Maugé-Lewis asked Spicy Chicks to become a client for the Fall 2017 Package Design Class. Our first meeting with the students blew us away as they had very valid questions, thoughts, concerns and input. In fact, many of the questions asked were ones we ourselves had not thought about. For example, they touched on ways to indicate which flavors are vegan, vegetarian, and gluten free, making the packaging resealable and adding the word “Gourmet” to Spicy Chicks to indicate what our company is about.
When we came to KSU to find a student to work for us, we were only hoping for them to redesign our packaging. In return, the students not only redesigned our packaging, but created a new logo for Spicy Chicks! We hadn’t thought to update our logo, but once the students presented the options to us, we knew we needed to modernize it to coordinate with the streamlined and natural look we were going for. After 11 years in the business with the same logo, we were very thankful for the team of students bringing this to our attention.
Once the logo was done, the team broke out into groups to give us a final presentation for the package designs, where we were presented with six different options. Once again, we were blown away by the extra effort these students went through to present their ideas.
The work that went into these presentations was unbelievable. Some students made and ordered pouches and filled them with spices to show us how their packaging would look once filled. Another team created business cards that had five different categories for the spices we make: Chip/Veggie Dips, Olive Oil Blends, Dessert Mixes, Pickling Spices and BBQ Rubs. The consideration and creativity that went into these presentations was very impressive.
Picking a Winner
Picking the winning design was such a hard decision that we took a sample of all six packages to our next craft show to let our customers choose which one they were most attracted to. The same two different, yet similar designs were selected over and over. We decided between the two, and what you see as our package design is the exact package design the KSU students created for us in the Fall 2017 Design Class!
We are very grateful for Professor Carole Maugé-Lewis and her students. Now that you have a little more background on the history of Spicy Chicks Gourmet, browse our website to learn more about what we do and have to offer - including gluten free, vegetarian and vegan options for all food lovers!